Medicare Supplement Leads Now…

Medicare lead generation has become increasingly arduous! With the advent of the do not call list and the skyrocketing costs of direct mail, it is getting more and more difficult to build a profitable business selling Medicare Supplements.

In this post, I want to talk about one of the most effective and yet overlooked marketing tools you have at your disposal: namely you!

You may have never thought about this way, but as an insurance agent, the greatest marketing asset you possess is yourself.

What do I mean by that?

There is currently a trend in this country away from “corporatism.” People are sick and tired of dealing with big corporations who serve their shareholders first and have little concern for their customers… as people.

The fact is, people don’t want to deal with “corporations,” they want to deal with people. Think about your own relationships; who would you rather do business with… someone you know and trust, or a complete stranger?

Following then, is what you can do to engender trust with your prospects and turn prospects into trust relationships.

1. Forget About Your Company Name

People don’t really care what your company name is. People will ask who you work for and you should tell them… “You, I work for you! I am an independent agent and I represent all of the big insurance companies, but in reality, I work for you.”

2. Brand Yourself in a Professional, Yet Personal Way

The best way to do this is to establish a personal, yet professional website. The first thing you should do is go over to Godaddy.com and buy a domain name that is about you, i.e. JohnSmith.com If that is not available, be creative and try different variations, such as “JohnSmithOmaha.com” or whatever. The key is to get a domain that is about you, not about insurance, not about your company name, about you.

Next, you should set up a professional website. Unless you are a graphic designer, forget about setting up your own site. I used to be cheap and I tried to do everything myself, until I realized that doing it myself was only costing me money. People would land on my websites and bounce right off because they looked cheap and cheesy. Who wants to do business with someone who looks cheap and cheesy? I don’t. Do you? Invest a little money in yourself and your business and you will not be sorry.

3. Use Your Website To Generate and Follow Up on Leads

Most insurance agents don’t write thank you cards and monthly send out cards, because frankly, it is a LOT of work and hassle. The great thing about a website is that it can put your lead generation on auto-pilot.

Once you get a prospect to come to your website, you can get them to sign up for a free newsletter. Using an auto-responder, you can easily keep yourself in front of them, automatically and effortlessly.

So there you have it. In three easy steps you can build a new powerful brand (YOU) to sell Medicare Supplement insurance.