insurance lead program

Insurance Lead Program

Insurance Lead Program is Head and Shoulders Above the Rest

Over the years, we have tried one insurance lead program after the other. What we have found is that there is one factor that is more important than nearly any other factor in getting the best quality leads and that is the technology behind the program.

Lead generation companies use different platforms to both capture and scrub their leads. Some people say that “a lead, is a lead, is a lead.” In one respect, that is true, but it isn’t the whole truth.

Consider the following two scenarios:

1) A life insurance prospect lands on a page and he is told that if he completes three offers, he will get a new ipad. One of the offers is a free life insurance quote. He is not really interested in a life insurance quote, but he is willing to endure the hassle because he really wants that free ipad.

2) A man turns 40 and begins to think about updating his life insurance. He goes online to find competitive quotes and he states that he wants help from an agent.

Which of these leads is a better lead? Obviously, number two is a much better lead. Some lead companies use advanced technology to make sure that you never get a lead from scenario #1. Many lead companies do not have this capability.

One of the best lead programs we have found is from Insurance Agents. We have found their insurance lead program to be of the highest quality and most importantly, they never, every sell you incentivized leads (where someone is just filling out a form to get a freebie). In other words, you will always get leads from people who are actually looking for help with their insurance.

The other thing we like about this program is that there are no commitments. We actually wouldn’t care if we had to make a commitment because we just like the quality of their leads. We do understand however that many agents have been burned a lot of times and you may just want to test waters before you jump in. Click on the banner below and check them out. I think you will be as happy as we have been with them.